First, I claimed that the absence of ambition for reaching the highest quality is the most characteristic for the media today. As if no one wants to make such a newspaper.
I am amazed that the attempts to assemble the journalistic representation, which would create a paper of the highest reputation and trust, are so rare.
Second, and even more important, is the unusual trait of today’s media. In the race for circulation and the desire to please everyone, the media, just like the political elite, are indulging the populist clichés and are encouraging a certain kind of public opinion.
It is a fine trap in which you easily come to a conclusion that such formed readers ask for just those kinds of topics.
I am not saying that the media have some educational role, but in a country where the political elite and the media are manipulating clichés and prejudices, you cannot expect anything better than a bad infinity.
I felt pretty god with this formula, convinced I was setting the right diagnose, but not so sure I was also giving a cure. And then, instead of indulging an easy life, I received an invitation to participate in a project called The New Magazine. And so, after different editorial jobs, writings and other life combinations, here I am now.
And now what? Everything is just like my abstract formula says, the journalistic representation and the ambition to make something new, something that will exit the bad infinity, are all here. At first a fuss, but here is the seventh edition of The New Magazine already, and there is no populist clichés and prejudices in it, nor are there any retelling of vulgar arguments among the politicians, nor the imitation of political life.
Will the readers even notice such a newspaper on this hot media market? And then it hits me: hey, this is nevertheless the age of the big market, and not just simple supply and demand.
Or, as Bryan Inno says, “one buzzing bazaar of human negotiations and needs is being made, where ideas, techniques, products, philosophies and lifestyles are being showcased to the potential buyers, and they look at them, try them, dismiss them improve them or forget them.
Such markets are relatively free from ideologies: the value of every item is measured by the amount of attention it gets”.
What I am trying to say is that I have faith in the readers and their attention, as well as the cultural model which this papers are offering them.